Story Time, Behind the Scenes of Designing Puma Toronto, Ontario
When you think of Puma, what comes to mind? Athletic wear, speed, endurance?
SGH was retained by this forward-thinking Client, Puma, for interior design services of their space in Toronto, Ontario. Taking the inspiration from Puma’s “Forever Faster” brand strategy, the goal for the space was to support the need to be fast in reacting to trends and executing innovative ideas.
This brand message is communicated by every architectural product selection – from finish to branding. The look and feel of the space speaks to the raw, gritty and dynamic culture of the Puma brand.
The showroom’s location close to Pearson International airport supports ease and speed of moving product and people. It’s edgy colour, lighting and detailing express the brand’s confident personality and tempo: a bold red stripe on the floor; linear fixtures representing the ribs of the iconic cat.
The symmetrical arrangement of the lighting with the carpet has a kinetic, energized feeling. The bold stripe connects the elements of the space emphasizes the linear planning. The path to the centrally located glass encased showroom is clad with large changeable graphics that express the Puma’s attitude and brand values.
This timeless space is contributing to the Canadian success of an iconic brand, inspiring sales, and customer loyalty.