National Lead, Marketing & Proposals

As a creative enthusiast, Lara manages all marketing, communications, and proposal initiatives across Canada. With a bachelor’s degree in media production and a background in screenwriting and sales management, she brings a unique blend of creative direction and visual storytelling to every client touchpoint. Lara approaches each marketing opportunity as a tailored story, designed to inform, grow relationships, and leave a lasting impression.

Collaborating closely with studio leads in Toronto, Halifax, and Vancouver, Lara supports business goals by integrating PR communication practices with a focus on SGH’s presence in workplace, hospitality, and residential design. She plays a key role in implementing this through thoughtful proposals and by helping shape the firm’s identity in each local market.

Approach

I believe that a strong, cohesive portfolio is one of the most powerful marketing tools in any industry. That’s why I’m constantly working to evolve graphic standards and design stories, recognizing that no two projects or clients are ever the same. Seeing my ideas come to life with strong visuals, is something I enjoy both in and outside of work. When my content strategy lands clearly and is understood, it all comes together, and that’s the best part.